1. Hire a Professional: While you'll probably write the script, hire a professional filmmaker for the other aspects of production. Any film school graduate should have the ability to create a storyboard, direct, and edit.
2. Optimize for Search Engines: When you upload your video to YouTube, carefully write your description with Google searches in mind and link back to your site.
3. Promote Your Video: Apart from making amateur-looking videos, the biggest mistake law firms make is assuming that the project ends when they upload their video to YouTube. Actually, that's the hard work really begins. You must then execute a promotional plan to drive traffic to your video. At the very least, let your clients know about the video and encourage them to send the link to others. Use a publicity tool such as Collactive.
4. Go Local: Consider placing the video on your site as well. While you can use YouTube's embedding code for free, you may not want your site to become a billboard for YouTube. Instead, you can use open source software such as vPIP, which is free. If you want to customize the software as we did, you'll have to spend some money, but not much.
5. Make Sequels Simultaneously: Just as Peter Jackson shot all three Lord of the Rings films simultaneously, you can leverage your investment by producing several videos at the same time for release at different times.
About TechnoEditorials
A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
