Originally published in the February 16, 2012 issue of SmallLaw: Many solos and small-firm lawyers like you publish articles for marketing purposes, but largely waste your time because you don't understand the primary benefit of such publishing — to improve the rank of your web site in Google. In this issue of SmallLaw, TechnoLawyer publisher Neil Squillante explains how Google works, and how to use the articles you publish to improve the rank of your law firm web site in Google for search queries that people seeking a lawyer like you tend to use. If you read only one marketing article this year, read this one. Also, don't miss the SmallLaw Pick of the Week for advice on how to ensure the survival of your law firm if you experience a medical emergency.
How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also links to helpful articles in other publications about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.