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UpCounsel: Read Our Exclusive Report

By Neil J. Squillante | Monday, December 3, 2012

Today's issue of TL NewsWire covers an online marketing service for lawyers that connects them with prospective clients (see article below), an alert service for important email messages, bulk email software, an iPad note-taking app, and a Bluetooth speaker. Don't miss the next issue.


Many lawyers don't necessarily dislike marketing. They either lack the time or the skill set (marketing is a discipline unto itself). Given the undeniable success of outsourcing, why not outsource marketing much like you outsource payroll? Outsourcing doesn't mean giving up control. It means letting someone else handle the heavy lifting — such as attracting a pool of prospective clients — with you overseeing the process.

UpCounsel … in One Sentence

Launched earlier this year, UpCounsel is an eBay-style marketplace for legal services.

The Killer Feature

Mindful of the regulations governing fee splitting, UpCounsel skirts this issue by having those who hire you through the service pay you your entire quoted fee. UpCounsel charges those who use the service a separate fee. Lawyers don't pay anything to use UpCounsel.

Other Notable Features

After creating an UpCounsel account, the company verifies your credentials and interviews you. Once you become verified, you can begin bidding on "jobs" (matters) posted by prospective clients. You can also offer $99 flat fee consultations up to one hour in length for those contemplating hiring a lawyer (e.g., someone considering a personal injury lawsuit).

Currently, UpCounsel focuses on a number of practice areas such as bankruptcy, employment, intellectual property, landlord/tenant, litigation, and real estate transactions.

Like all web sites, content is king. Thus, UpCounsel provides you with a profile page and encourages you to submit material such as model agreements. UpCounsel lists your contributed documents on your profile page, which may help persuade those seeking legal representation to hire you over competing lawyers. Your profile page also lists your photo and curriculum vitae

Prospective clients can send secure messages such as questions to you through the service during the proposal process to help them make a decision. After you complete a job, clients can post a review, which UpCounsel lists on your profile page.

What Else Should You Know?

You can continue working with clients on new matters through UpCounsel. The advantage of not making your relationship more traditional after the first matter is that you'll build a more robust profile with many completed jobs and accompanying reviews, which should make it easier to attract new clients. Learn more about UpCounsel.

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So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | TL NewsWire
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