Coming today to BigLaw: With all the media coverage of large law firms nowadays, trend spotting has become more difficult. For this issue of BigLaw, New York journalist and lawyer Liz Kurtz separates the fads from the true trends in large firm marketing. You'll learn about the top five trends, three new and two old with new twists. From the social media opportunity to knowing your client, this article will improve your rainmaking or help you enter the ranks of the rainmakers — the only people in large firms with job security. Also, don't miss the BigLaw Pick of the Week for the law schools currently feeding the most new associates to large law firms.
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