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Top Five Large Firm Marketing Trends Plus the Top Feeder Law Schools

By Kathryn Hughes | Tuesday, March 4, 2014

Coming today to BigLaw: With all the media coverage of large law firms nowadays, trend spotting has become more difficult. For this issue of BigLaw, New York journalist and lawyer Liz Kurtz separates the fads from the true trends in large firm marketing. You'll learn about the top five trends, three new and two old with new twists. From the social media opportunity to knowing your client, this article will improve your rainmaking or help you enter the ranks of the rainmakers — the only people in large firms with job security. Also, don't miss the BigLaw Pick of the Week for the law schools currently feeding the most new associates to large law firms.

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Large and midsize law firms have achieved unprecedented success yet they still have tremendous growth potential. Written by insiders, corporate counsel, and other industry experts, BigLaw unearths best practices in leadership, marketing, strategy, and technology, and features detailed product reviews with accompanying TechnoScore ratings. BigLaw also ensures that you won't miss anything published elsewhere by linking to insightful articles (and podcasts and videos) about large and midsize law firms, as well as notable press releases issued by the world's largest law firms. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BiglawWorld | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Technology Industry/Legal Profession
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