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You Probably Think Your Law Firm Website Is About You Plus What to Cover in Your Email Newsletter

By Kathryn Hughes | Wednesday, April 2, 2014

Coming today to SmallLaw: You subscribed to SmallLaw because you felt it would benefit you, not because you wanted to help out TechnoLawyer. Similarly, your law firm website must serve your target audience. Only then can you benefit from your website. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis explains the three steps involved in better understanding your target audience so that your website can better serve them. Also, don't miss the SmallLaw Pick of the Week for tips on what to cover in your law firm's email newsletter.

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Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw
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