Today's issue of TL NewsWire covers an automated email newsletter creation service for law firms (see article below), an iPhone note-taking app that can scan documents, a stand for the iPhone and iPad mini, and an iPad keyboard case. Don't miss the next issue.
AUTOMATE AND PERSONALIZE YOUR EMAIL NEWSLETTERS
Email is an effective direct marketing channel and the world's largest social network. But it's a challenging medium to master. Email requires perfection and precision because you cannot edit a newsletter after you send it. Also, prospective and existing clients will directly or indirectly tune out if you don't send them information of interest.
Rengaged … in One Sentence
Launched today, Rengaged is a cloud application that enables you to create and send personalized email newsletters.
The Killer Feature
Here's how email marketing works. You email useful information to clients and prospects. These newsletters reinforce your expertise and knowledge. Existing clients send you more work. Prospects hire you.
There's just one problem. You're not a media company. You probably don't have a journalist on your staff.
Rengaged enables you to assemble personalized email newsletters comprised of links to relevant articles from any source on the Web. It automatically embeds a fair use snippet, image, and link. You can categorize sources by client areas of interest or your firm's practice areas.
"Law firms now have the ability to take advantage of big data for their email marketing," Rengaged CEO Josh Meyer told us. "Clients and prospects don't want generic content. Rengaged's technology enables law firms to build a better brand and stronger relationships that generate a more robust pipeline of new matters."
Other Notable Features
Rengaged offers a number of professionally-designed templates for your newsletters. You can customize templates with your firm name, contact information, etc.
List segmentation enables you to send targeted newsletters. For example, instead of emailing a newsletter to your entire database, you can send it to groups that you create or even to just one person (a hot prospect for example).
Rengaged measures various metrics such as the open rate and clicks. You can use this data not only to fine-tune your selections, but also to better understand the needs of clients and prospects. Rengaged's algorithms learn subscriber preferences over time to help you choose what to include in your newsletters.
Other features include manual and scheduled sending, archiving of sent newsletters (which you can resend), integration with social media networks, and SSL encryption to protect your subscriber database.
What Else Should You Know?
Three plans exist that cost $100, $200, and $400 per month respectively. They differ by number of users and number of subscribers. Rengaged can create a custom plan if you have more than 2,500 subscribers. Learn more about Rengaged.
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