Today's issue of TL NewsWire covers a content management system for law firms that integrates with other marketing applications (see article below), a cloud storage service with virtually no limits, an iPad app for filling out and signing PDF forms, and a free secure document sharing service. Don't miss the next issue.
CONTENT-DRIVEN REFERRAL MARKETING
Referral marketing remains king for law firms, but a new twist exists that you need to know about. Savvy law firms now publish articles online for their clients (some call these articles "blogs" or "posts" but there's no need for these new age words). Thanks to email, Facebook, LinkedIn, Twitter, and other such tools, clients share these articles with others. This sharing acts like a referral. This new twist on referral marketing requires a content management system (CMS).
Legal Publish … in One Sentence
Launched last week, Legal Publish is a cloud CMS specifically for law firms.
The Killer Feature
Without knowing any programming, you can create a responsive website with Legal Publish that will automatically adjust for all screen sizes from desktop to tablet to smartphone. Legal Publish includes pre-built content types such as lawyer bios and practice areas. You can extend your website anytime by adding elements such as blogs, landing pages with forms, etc.
As its name suggests, Legal Publish features a suite of publishing tools that the company claims offers more power than WordPress and its ilk. You can grant various levels of publishing rights to lawyers and others at your firm, view an audit trail for all published articles, and keep all versions of an article so that you can revert back to a prior version.
The articles you publish have integrated social sharing tools to make it easy for clients to refer others to what you publish. Readers can also print articles in PDF format, facilitating email and offline sharing. Legal Publish contains tools for search engine optimization such as the ability to cross link key words back to earlier articles.
Other Notable Features
Legal Publish integrates with a number of marketing tools for centralization purposes. Examples include Google Analytics for measuring the performance of your website, and Constant Contact and MailChimp for email newsletters.
Given Legal Publish's goal, it contains a Proposal Generator so that you can quickly send a proposal to prospects that contact you. Legal Publish can add these proposals to your customer relationship management (CRM) application if you use one for tracking purposes.
What Else Should You Know?
Legal Publish offers value-added services. For example, the company provides translation services if you need to publish articles in multiple languages. Learn more about Legal Publish.
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