Coming today to SmallLaw: While most people think of the web as a global village, it's also hyperlocal. If your law firm has a local rather than national clientele, you need to harness this latter aspect. Fortunately, improving your local search rank costs very little but you need a user guide. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis sets forth three essential steps for local search marketing success. From Google to your "NAP" to the top legal directories, Gyi explains how to best use your time. Also, don't miss the SmallLaw Pick of the Week for a comparison of social media works and old media for marketing.
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