Coming today to SmallLaw: You like email newsletters since … you're reading one. Guess what? Your clients like them too so your firm should publish one. You should also explore marketing automation — a series of automated email messages based on triggers such as clicking a link in your newsletter. But which of the hundreds of email service providers should you use? Lawyer and legal marketing expert Stacey Burke walks you though the 10 best products for law firms, all of which she has tried. Also, don't miss the SmallLaw Pick of the Week for six nightmare lawyer boss stereotypes.
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