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Technology and the Intergenerational Law Firm Plus 128 More Must-Reads

By Kathryn Hughes | Wednesday, February 1, 2012

Coming today to BlawgWorld: Our editorial team has selected and linked to 99 articles from the past week worthy of your attention, including our Post of the Week. Here's a sample:

Document Management Tips

Apple's Disguised Docking Station for Laptops

Alternative Fees 101: Oxycodone Cannot Replace Billable Hour

RFP Attorney: A New Client Development Platform

This issue also contains links to every article in the January/February 2012 issue of Law Technology News. Don't miss this issue or future issues.

How to Receive BlawgWorld
Our newsletters provide the most comprehensive coverage of legal technology, practice management, and law firm marketing, but not the only coverage. To stay on top of all the noteworthy articles published in blogs and other online publications you could either hire a research assistant or simply subscribe to BlawgWorld. The BlawgWorld newsletter has received rave reviews and is free. Please subscribe now.

Topics: BlawgWorld Newsletter | Coming Attractions | Document Management | Laptops/Smartphones/Tablets | Law Office Management | Marketing/Business Development

DOCS Open to Worldox GX2 Migration; Document Properties Tips; Reviews of Olympus Digital Recorders, MaxEmail

By Kathryn Hughes | Thursday, January 26, 2012

Today's issue of TL Answers contains these articles:

Cynthia Zook, Tips For Migrating From DOCS Open To Worldox GX2

John Peters, How To Add Hidden Searchable Terms To Documents

Colm Carberry, Review: Olympus Digital Recorders (Two Little-Known Features)

Jennifer Stiller, Review: MaxEmail For Fax-to-Email Plus Number Porting

Don't miss this issue — or any future issues.

How to Receive TL Answers
Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The TL Answers newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Business Productivity/Word Processing | Coming Attractions | Dictation/OCR/Speech Recognition | Document Management | Email/Messaging/Telephony | TL Answers

Reviews of Andrea ANC-700 USB, nView, MessageSave; Tips for Dragon, Windows 7 Upgrades

By Kathryn Hughes | Thursday, January 26, 2012

Today's issue of TL Answers contains these articles:

Philip Franckel, Review Of Andrea ANC-700 USB Headset Plus Dragon Professional Tips

Edward Figlarz, Review: NView For Managing Multiple Monitors

Theodore Borrego, Our Law Firm's Advice About Moving From Windows XP To 7

Nancy Mertzel, Review: MessageSave As An Alternative To SimplyFile

Don't miss this issue — or any future issues.

How to Receive TL Answers
Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The TL Answers newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Dictation/OCR/Speech Recognition | Document Management | Email/Messaging/Telephony | Monitors | Networking/Operating Systems | TL Answers | Utilities

GroupWise to Exchange Migration; Dragon Review and Alternatives; SimplyFile Review; Multiple Monitors Tips

By Kathryn Hughes | Thursday, January 12, 2012

Today's issue of TL Answers contains these articles:

Ay Uaxe, How to Migrate From GroupWise to Exchange: Two War Stories

Steven Silberman, Review: Dragon NaturallySpeaking From a Solo's Perspective

Kurt Walberg, A Fan of Multiple Monitors Offers Some Tips

Richard Schafer, Review: SimplyFile for Archiving Client-Related Email

Don't miss this issue — or any future issues.

How to Receive TL Answers
Do you believe in the wisdom of crowds? In TL Answers, TechnoLawyer members answer legal technology and practice management questions submitted by their peers. This newsletter's popularity stems from the relevance of the questions and answers to virtually everyone in the legal profession. The TL Answers newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Dictation/OCR/Speech Recognition | Document Management | Email/Messaging/Telephony | Law Office Management | TL Answers

Amicus Attorney Premium Edition 2012: Read Our Exclusive Report

By Neil Squillante | Wednesday, January 11, 2012

Today's issue of TL NewsWire covers a new practice management system (see article below), and a new mobile scanner (article available to TL NewsWire subscribers only). Don't miss the next issue.

Practice Management Meets Document Management

Is January just another month or does the beginning of a new year deserve all the hype? While gym check-ins plummet after a few weeks, a new year can bring about lasting improvements at law firms. Most law firm fiscal years match the calendar year so there's no better time to start using a new practice management system. Without having to retroactively enter data, you'll have an entire fiscal year's worth of appointments, billed activities, documents, tasks, and everything else a practice management system organizes. One legal vendor recognizes the special nature of January. Like clockwork, it ships a new version of its popular practice management system shortly after the ball drops in Times Square.

Amicus Attorney Premium Edition 2012 … in One Sentence
Released on January 3, 2012, Gavel & Gown's Amicus Attorney Premium Edition 2012 is a practice management system with integrated document management.

The Killer Feature
Law firm workflow revolves around email and documents. While Outlook has a lock on email, there's no similarly dominant product for document management despite a deep hunger among law firms for a simple yet powerful solution.

Amicus Attorney Premium Edition 2012 offers integrated document management via its new Documents module. Thus, you can quickly see a list of all documents associated with a client or file, and filter and sort the list based on various criteria.

Even better, you can run full-text searches for documents. Amicus Attorney uses Microsoft's Indexing Server engine, which handles all popular file formats, including of course DOC, DOCX, and PDF.

Other Notable Features
We only have one killer feature section in TL NewsWire articles, but vying for contention is the fact that Gavel & Gown has baked Google Sync into Amicus Attorney. With a free Google account, you can sync appointments and contacts in Amicus Attorney with Android smartphones and tablets, Apple's iPad and iPhone, BlackBerrys, and other mobile devices compatible with Google Sync.

In keeping with the focus on mobile, Amicus Attorney can email you your agenda every day, including phone numbers for contacts assigned to your daily events. Your agenda can take advantage of another new feature — Referrals, which enable you to see who sends you work. You can view and sort all client matter files referred by your contacts. If you also use Amicus Premium Billing (part of Amicus Attorney once you turn it on with a license), you'll also see the fees they helped you generate. You'll know for sure who merits some wining and dining at the best restaurant in town.

Other new features include the ability to output formatted information from unlimited custom fields and records, hyperlinks to files from appointments and tasks, email alerts when your assistant creates a phone message, and automated notation of returned phone messages on your phone records.

What Else Should You Know?
Gavel & Gown also shipped Amicus Attorney Small Firm Edition 2012 last week — a less expensive alternative for law firms with 1-10 users. The web site provides a feature comparison chart. Both the Premium and Small Firm Editions run on Windows PCs. Learn more about Amicus Attorney Premium Edition 2012.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Document Management | Practice Management/Calendars | TL NewsWire

SmallLaw: The Day After: Top Five Tips for Preventing Unthinkable Disasters From Crippling Your Small Law Firm

By Erik Mazzone | Friday, December 23, 2011

Originally published on August 30, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

With Hurricane Irene just recently having rumbled her way through my adopted home state of North Carolina — including making a mess of our beautiful Outer Banks and eastern regions — disaster preparedness (or business continuity to use a popular euphemism) is on my mind. Watching Irene's progression up the east coast and the trouble she wrought en route, I imagine it must be on some of your minds too.

When we talk about technology, we often engage in a facile and glib debate over operating systems, Angry Birds, and coolness. God knows, I'm a card-carrying member of that club — new and cool is my red meat as regular readers of my SmallLaw columns well know.

But in deference to all the law firms who are digging out from Irene, I want to use this issue of SmallLaw to address how to get your firm as ready as possible for the next Irene Mother Nature throws your way. Below you'll find my top five tips.

1. Go Paperless

The discussion over going paperless in a small law firm often centers on efficiency, collaboration, ethics and mobility, all of which are important facets of the decision.

However, it's not until you wake up one day, however, and your entire office suite is under six feet of water and your paper files have turned to pulp that paperless' importance as a disaster preparedness measure become clear.

Sure, you may only need offsite digital copies of everything once in a career — but the day you need it, you really need it. Offsite backup is a good start, but if only 25% of your key data is digital, you are still sunk when the high waters arrive.

2. Sever Your Servers With Hosted Communications

Floods and natural disasters are good reasons to consider embracing hosted communications — meaning both your email and your phone system. If your communication hubs run out of server boxes in your office and they're under water, they're useless. Sure, some backup strategies can help mitigate this porblem, but if I were running a small firm today, I'd get rid of all my servers — applications, email, documents, telephone — the whole shebang. With Hosted Exchange, Google Apps, and VoIP phone systems, it has never been easier.

3. Centralized Document and Practice Management

According to the ABA's 2011 Legal Technology Survey, the adoption rate of document and practice management software in small law offices remains dismal.

Anecdotally, in my work, I find that law firms regard this software as somewhere between an unnecessary expense and a "nice to have." Much like the decision to go paperless and host your communications, if you imagine having to run your firm the day after a disaster (with all of your employees working remotely from their homes), the decision to centralize document and practice management is not a luxury, but a necessity.

Frequency of need is not the same as degree. You only need an emergency room once in a while, too, but if you didn't have one nearby the day you needed it, you'd be in big trouble.

4. Laptops Over Desktops Plus Smartphones and iPads

I frequently talk with lawyers who debate whether to buy their staff laptop or desktop computers, citing that desktops are cheaper and more powerful. A disaster should convince you that mobility trumps the marginal cost savings and power of desktops.

Laptops have another advantage. When the power goes out, they continue running for a few hours. But even laptops have their limits. Smartphones (and 3G iPads) tend to have a much longer battery life, and can access the Internet via your carrier. Some smartphones can even serve as a mobile hotspot. Law firms have issued smartphones to their lawyers for many years. Some have begun to issue iPads as well.

5. Home Office Essentials

For your lawyers and staff to be productive working from home while your office is underwater, in addition to a laptop they will need an internet connection robust enough to run their VoIP phones, a headset with a microphone, a printer, and a scanner.

Whether you provide this equipment for your staff or require that they provide it for themselves is a matter of your compensation and training systems. Either way, if you want your staff to work rather than just watch Sports Center until your office reopens, they will need the tools to perform their work.

Conclusion

I hope you and your firm survived Hurricane Irene with nary a puddle. But I also hope this article prompts you to prepare for the unthinkable.

Written by Erik Mazzone of Law Practice Matters.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Copiers/Scanners/Printers | Desktop PCs/Servers | Document Management | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Office Management | Online Services | Practice Management/Calendars | SmallLaw

The TL NewsWire Top 15 (or Maybe 20) Products of 2011

By Neil Squillante | Monday, December 19, 2011

This special edition of TL NewsWire was originally published on December 15, 2011.

In 2011, we reported on 212 new products in TL NewsWire — far more products than any other legal publisher to my knowledge (TL NewsWire is one of nine TechnoLawyer publications).

For each product we cover, we track the number of clicks. Not for nefarious reasons mind you. We track clicks in the aggregate so that we can see which products you and your fellow subscribers find most and least interesting to help guide our future coverage. We also track clicks so that we can engage in one of publishing's most enduring cliches — the annual top 10 list.

Wait. Did I say top 10? Silly me. At TechnoLawyer, we always give you more for your money (even though TL NewsWire is free). Below you'll find the TL NewsWire Top 15 Products of 2011.

1. TrialPad

In the year of the iPad, it seems fitting that an iPad app tops the list. TrialPad replaces an ELMO for displaying documents. Lit Software recently released version 2, which contains more advanced trial presentation features. Will TrialPad disrupt incumbents Sanction and TrialDirector? Only time will tell, but Lit Software appears to be the leader among companies developing legal-specific iPad apps.

2. Workshare PDF Professional

You have to give Workshare a lot of credit for its insane pace of software development. It's the Adobe Systems of the legal industry. Speaking of which, Workshare PDF Professional takes aim at Adobe's Acrobat with a low price of $79.

3. Canon imageFORMULA DR-C125 Scanner

As someone who appreciates elegant design and feels there's too little of it in our industry, the imageFORMULA DR-C125 captured my attention because of its space-saving upright design and U-turn paper path. Apparently, many of you agreed by ranking it third.

4. LexisNexis Firm Manager

SmallLaw columnist emeritus Mazy Hedayat (Crazy Mazy) is a tough lawyer to please. So imagine our surprise when he praised Firm Manager, LexisNexis' cloud practice management system. Thanks in part to Firm Manager, 2011 marked the turning point for cloud applications in the legal industry.

5. Workshare Point

Document management remains the most popular topic among TechnoLawyer members, but I didn't realize how many of you have an interest in Microsoft SharePoint until we covered Workshare Point, which transforms SharePoint into a legal-specific document management system. Kudos to Workshare for having two products in the top five.

6. MyCase V2.0

The second cloud practice management system on the list, MyCase uses Facebook-like technologies for interacting with your clients, including billing, communications, and document sharing. Perhaps the more apt comparison is Salesforce.com's Chatter.

7. Smartsheet

Another hot area — project management, especially for law firms charging flat fees or under pressure from clients not to exceed engagement letter estimates. Traditionally, you practically needed the equivalent of a medical residency to use project management software. Smartsheet is a cloud application that attempts to simplify this once obscure (for law firms) discipline.

8. Kodak SCANMATE I920 Scanner

Too little too late for this troubled American icon? Well, many of you found Kodak's entry into the sheetfed scanner market of interest. Like Canon's scanners, the SCANMATE i920 supports supports TWAIN and ISIS applications.

9. Nylon Sleeve With Handles

Easily the biggest surprise on the list. Why? Because it's the only product among the top 15 that we covered in a roundup article as opposed to a feature article (roundup articles appear below the feature article in each issue of TL NewsWire so they're not as prominently, um, featured). Incidentally, I have two of these sleeves — one for my iPad 2 and one for my MacBook Air. It was my search for a sleeve with handles that led to our coverage of this product.

10. RogueTime Version 1.1

RogueTime ties into your iPhone's Phone app so that you can convert phone calls into time entries (iPhones capture the time of each call). Apps like RogueTime could persuade lawyers to use their iPhone as their only phone.

11. KnowledgeTree

KnowledgeTree is a cloud document management system. In our coverage, we focused on the new KnowledgeTree ExplorerCP, a desktop application that connects to the mothership.

12. Doxie Go

I think we covered this portable scanner before any other legal publisher. Its cable-free and PC-free design seems liberating. Doxie Go will soon have some competition. We received a pre-release demo this week, but I can't tell you about it yet. Stay tuned to TL NewsWire.

13. Sohodox

Cloud skeptics at small law firms rejoice — a document management system for 1-20 users that runs on your own damn hardware.

14. NetDocuments R1-2011

Yes folks, another document management system. And none other than the undisputed champion of cloud document management systems. NetDocuments redesigned its user interface this year.

15. ClearContext Professional 5

This Outlook add-on learns your habits so that it can start taking care of tasks for you. It can even make email messages disappear for a specified period of time so that you can fool yourself into thinking you've achieved zero inbox.

You Want More?

So there you go. The top 15. What's that? You want a top 20? Okay, okay. I won't write about them, but numbers 16-20 were (drumroll please):

16. AdvologixPM

17. ActionStep

18. Pathagoras 2011

19. Credenza Pro

20. Chrometa

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Business Productivity/Word Processing | Collaboration/Graphics/Knowledge | Copiers/Scanners/Printers | Document Management | Email/Messaging/Telephony | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | Online Services | Practice Management/Calendars | TL NewsWire

BigLaw: Review of Microsoft's Personal Archive in Exchange 2010 as a Replacement for Third-Party Email Archive Software

By Matt Berg | Friday, December 2, 2011

Originally published on October 11, 2011 in our free BigLaw newsletter. Instead of reading BigLaw here after the fact, sign up now to receive future issues in realtime.

Does your email archiving solution leave you wanting more? Tired of dealing with an Outlook plug-in that doesn't play nice? With archived email and attachments that are sometimes available and sometimes not (usually when you need them the most … like in a client meeting)? With the need to perform two separate searches, often via two different interfaces, to search your "live" email and your archived email?

On the administrative side, are you tired of backing up two separate environments, administering your email archive through a separate admin console, possibly one without the most intuitive knobs, dials and levers for making it behave and perform?

Have you considered eliminating your third party archiving solution altogether, and implementing Exchange 2010's native Personal Archive?

The thought may seem daunting when you let yourself dwell on all of the problems you encountered implementing your third-party archiving solution in the first place, and when you extrapolate the problems you likely will have moving your messages to Exchange 2010's native archive. But there are a number of very sound reasons, from compliance, to recovered software licensing fees, to improved administrator and user experience, that merit serious consideration.

What Is Personal Archive and Why Should You Care?

Personal Archive is a new product name from Microsoft that is entirely unrelated to PST files. In fact, Exchange 2010 has tools for importing any old PST files you might have lying around. Also, Exchange 2010 Archiving requires an Exchange Enterprise Server License and Enterprise CALs sufficient for all user mailboxes using the technology.

Microsoft espouses the ability of native archiving to achieve compliance through the following means: "preservation, discovery, control, protection, reporting, and availability."

At first blush, it appears as though Exchange 2010's toolbox of features could go a fair way toward achieving compliance if used properly in the context of a business compliance policy and practice that is at least moderately disciplined. And yes — Microsoft is careful not to make too grandiose a set of claims about Exchange's native compliance-supporting features being a silver bullet/complete solution for all your compliance needs. But really, there's a lot here.

Some highlights of features that support compliance (and which provide general utility):

Multi-Mailbox Search Support: Configurable through the use of roles to be a process which can be managed outside of IT.

Support for Litigation/Legal Hold: Once applied, all items which are deleted are searchable/recoverable for the duration of the hold.

Content Retention: The ability to specify retentions periods and rules for both production and archival message data which can be different or the same across both environments.

Dynamic Email Signature Blocks: Often required for compliance (e.g., "this is not tax advice" and other such disclaimers) using data (including logos) stored in the Active Directory.

Protection/Message Encryption: Transport Layer Security (TLS), Opportunistic TLS, integrated content filtering, SSL, and more.

Auditing: Permits determination of whether users have access to and when they accessed certain email folders and messages. It can also report on any multi-mailbox searches that have been performed, etc.

Built-in High Availability (HA): Functions provide for the reliability that many compliance standards require, saving your firm from the potential for costly fines and a loss of reputation in the event that critical discovery data is not recoverable.

User Benefits

And the top three user benefits are:

1. No Outlook plug-ins to crash.

2. All email messages (live or archived) are searchable via a single interface using Outlook or webmail.

3. Along with Exchange 2010's increase in the number of messages permissible in the critical Exchange folders (Inbox, Sent Items, Deleted Items), native archiving also eliminates the need for users manually to prune and file their aging messages. The personal archive automatically creates duplicate copies of a given user's mail folder structure within the archive, and moves older messages to the corresponding archive folder (moving anything older than two years to the archive by default, but configurable based upon your firm's business rules).

Administrator Benefits

And the top five administrator benefits are:

1. Simplification of email backups and improved tools for managing retention policies.

2. Simplification of email administration through consolidation of all email and archived email under a single, unified architecture.

3. Improved access to critical administrative functions related to ongoing maintenance, operations, and archiving via webmail.

4. The provision of a native, high availability solution that performs continuous replication of mailbox data ("live" and archival) from a production mail server environment to a backup mail server environment and that simplifies and automates failover of mail services and/or data on the fly.

5. The ability to store production mailbox data on high performance data storage devices (e.g., SANs with SSDs), and either or both backup HA and/or Personal Archive data on cheaper/lower performance disk — without losing any of the seamlessness of the HA solution or of the Personal Archive being always available alongside your live message store.

Well, Should You?

Yes. Exchange 2010's native archiving solution is ready to replace your third party email archiving solution. But is your firm willing — and prepared — to do what it takes to wrestle that costly and complicated monkey from its back?

Written by Matthew Berg, Director of IT at Wolf, Greenfield & Sacks, P.C..

How to Receive BigLaw
Many large firms have good reputations for their work and bad reputations as places to work. Why? Answering this question requires digging up some dirt, but we do with the best of intentions. Published first via email newsletter and later here on our blog, BigLaw analyzes the business practices, marketing strategies, and technologies used by the country's biggest law firms in an effort to unearth best and worst practices. The BigLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: BigLaw | Document Management | Email/Messaging/Telephony

Review of Document Creation and Management Tools Snapdone and Snapnumbers

By Kathryn Hughes | Wednesday, November 30, 2011

Coming today to TechnoFeature: In this issue of TechnoFeature, New Jersey lawyer Edward Zohn reviews two products — Snapdone and Snapnumbers — geared at the majority of law firms. Law firms that write their own software or on the flipside are considering upgrading from Windows 98 to XP can stop reading here. The rest of you may find Ed's thoughts on these two tools that add document assembly and document management to Microsoft Office of interest. After jumping on a hard drive a few months ago to test the manufacturer's durability claims, Ed has earned a well-deserved reputation for pushing the products he reviews to their limits. Don't skip his entertaining and informative review of Snapdone and Snapnumbers.

How to Receive TechnoFeature
Our flagship newsletter never disappoints thanks to its in-depth reporting by leading legal technology and practice management experts, many of whom have become "household names" in the legal profession. As a result, TechnoFeature offers some of the most profound thoughts on law practice, and helpful advice about legal-specific products. The TechnoFeature newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Automation/Document Assembly/Macros | Business Productivity/Word Processing | Coming Attractions | Document Management | TechnoFeature

SmallLaw: Leveraging Technology to Run With the Big Boys and Ultimately Leave Them in the Dust

By Clark Stewart | Wednesday, November 30, 2011

Originally published on June 28, 2011 in our free SmallLaw newsletter. Instead of reading SmallLaw here after the fact, sign up now to receive future issues in realtime.

You've got a problem. A big problem. Literally. Large law firms differ from small law firms in one important way — money. They've got it. We don't. They can invest hundreds of thousands into ad campaigns. How nice. For those of us in the trenches, taking grenades from every high school booster ad campaign or restaurant menu designer, advertising is a little less glamorous. Sure we'd love a billboard on every corner and a thirty second spot during primetime, but the Benjamins just ain't there! So what's a small fish to do in a big pond? Quit looking at our small size as a weakness, and recognize our strengths instead! Here's how.

Use Your Non-Billable Time Productively

One area where the lack of size matters is overhead. A small firm could run indefinitely on a large firm's monthly operating budget. Large firms are particularly vulnerable here as they've grown so accustomed to branding campaigns, gourmet cafeterias, and other such amenities for so long that they can't imagine practicing without them. They should at least cut the crappachino machine. But they won't. Their loss, your gain.

Time is on our side. While silent phones are disheartening, realize that because the large firm across town is responding to client emergencies around the clock they don't have time to learn new tricks like how to optimize their Web site for Google, or how to institute a paperless office. They'll just pay the next SEO shark lying in wait for a sucker to swim by — and not get much value for the big bucks they spend.

With your down time, you've made your way through Stephan Spencer, Rand Fishkin, and Jessie Stricchiola's The Art of SEO: Mastering Search Engine Optimization and learned about backlinks, content management systems, keyword-laden URLs, title tags, and more. With the money you saved by going paperless you now have enough scratch to get your Web site up and running. While the large firm lawyer across town just spilled his non-soy low-fat double-caramel latte on his monogrammed custom shirt while reviewing his slam-dunk marketing bill, you just took first place for "Seattle personal injury lawyer" on Google ninja style!

How Technology Created a New Frontier for Small Firms

Technology enabled small law firms to evolve from the primordial soup of big city boutique and small town general practice firms into the next big thing in our industry — more variety than even Darwin could imagine, including virtual practices. (Our ailing economy and the abysmal job prospects for law school graduates have also helped usher in this new era.)

Ten years ago the sole practitioner was revered as a sad little being that either couldn't play nice with the other children or didn't have the grades to get a job in a boutique or large firm. Back then if you wanted to go solo it helped to have a rich relative, preferably deceased. It took money. In my dad's day an electric typewriter was high-tech and the price tag reflected it. A small firm had to weigh the benefits of technology versus its cost.

Today, cost and technology rarely come at odds (except perhaps for those just out of law school). The new cost-benefit analysis focuses on technology versus productivity with a little cost sprinkled on top. For example, if you want to go paperless, buy a scanner for $450ish. Couple your new scanner with Dropbox, or any of the other myriad cloud services, and you've just gone paperless. Now a box of paper will last months rather than days. You will consume ink or toner only for printing court exhibits. Your filing cabinets hit eBay, and you stop sending a monthly check to that offsite storage provider.

Technology also empowers your marketing as intimated above. Before the advent of WordPress you had to understand Web development code such as ASP.Net or PHP if you wanted to create and maintain more than a brochure site. It was tough to learn and expensive to outsource. We were at the mercy of Web designers.

But now that you can register a domain for $10 per year, find great hosting options for under $100 per year, and run WordPress using a professionally-designed theme (I use Headway Themes) to make your site pop, you've got no excuse whatsoever to ignore the trend in our profession.

And what is that trend? That potential clients use Google for everything. Studies show that most folks will search for something before they ask the person sitting next to them. These people are searching for doctors, electricians, and yes even lawyers. And they're looking for answers, not your curriculum vitae. Lawyers publishing articles answering these questions are killing their competition.

What's in My Small Firm Toolbox?

I run a paperless office with a scanner and Dropbox. I ditched the fax machine in favor of an online fax-to-email service. $10 a month. I run www.clarkstewartlaw.com using WordPress (free) hosted by Bluehost ($80/year) so I don't have to learn code.

As I discussed extensively in my last SmallLaw column, I use an iPad 2 to remain paperless while in court and for many other mobile tasks. I use Fastcase (free on iPad or iPhone) for legal research, and Google Calendar and Gmail. And thanks to a very gracious offer during a current family hardship I'm having my calls answered by a virtual receptionist via Ruby Receptionist to lighten my load.

I learned how to do all this by reading SmallLaw and TechnoLawyer's other newsletters (I was a fan before I became a columnist) as well legal blogs like iPhone J.D. and Legal Practice Pro. I joined every legal email listserver I could find such as the ABA's Solosez. I also joined my state's criminal defense lawyers group. I now have access to legal marketing, mentoring, and beneficial technology for nothing more than my time!

In short, if you are willing to learn, technology can elevate your practice, enabling you to offer incredible value, once only available from large firms, to your clients at a fraction of the cost, thus beating the big boys at their own game. When that large firm across town shuts its doors, you can buy its crappachino machine at a discount.

Written by Gadsden, Alabama lawyer Clark Stewart.

How to Receive SmallLaw
Small firm, big dreams. Published first via email newsletter and later here on our blog, SmallLaw provides you with a mix of practical advice that you can use today, and insight about what it will take for small law firms like yours to thrive in the future. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: CLE/News/References | Document Management | Law Office Management | Legal Research | Marketing/Business Development | SmallLaw
 
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