Coming today to LitigationWorld: Litigators appreciate the power of words, but few litigators have time to incorporate studies from psychology on persuasion. Fortunately, appellate lawyer Joshua Auriemma spent time exploring this body of knowledge recently while enrolled in a Ph.D. program. In this issue of LitigationWorld, he shares three principles of persuasion — "mindhacks" — supported by science that you can put to use in your briefs and in court and settlement conferences. As an encore, don't miss the LitigationWorld Pick of the Week for proven copywriting techniques to use in your briefs.
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