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How to Create an Online Course to Generate Business for Your Law Firm

By TechnoLawyer | Monday, September 25, 2017

Coming today to SmallLaw: Online courses have become a massive business — and there's no reason you should sit on the sidelines argues legal marketing consultant Chelsey Lambert in this issue of SmallLaw. Whether you launch a course for profit or to attract prospective clients, Chelsey offers a nine-step plan for doing so, including online course software recommendations and tips on getting the word out. She also suggests a number of possible courses across many different practice areas. Also, don't miss the SmallLaw Pick of the Week to learn everything you need to know about bank loans.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Five Steps to Attracting High Quality Clients Online

By TechnoLawyer | Monday, September 11, 2017

Coming today to SmallLaw: You want to grow your law firm using the Internet but the options seem endless. Where do you start? Legal marketing expert Jason Marsh has the answer in this issue of SmallLaw. Jason provides an easy-to-follow five step plan designed to put you in control of your destiny. Grow as fast or as slow as you want. Learn how to focus your approach, improve your search engine rank, where to advertise, how to measure the results, and much more. Also, don't miss the SmallLaw Pick of the Week for a content marketing tip related to Jason's article.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

Why I Love Paying Monthly Subscriptions Plus 48 More Must-Reads

By TechnoLawyer | Tuesday, September 5, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: Why I Love Paying Monthly Subscription Bills

Small PI Firm Looks to a New Future in Its Swanky New Office

Using Small Data to Make Big Decisions

The Invisible Lawyer: Shed the Status

How to Handle 1-Star Reviews

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Risks of Outsourcing Social Media for Your Law Firm

By TechnoLawyer | Tuesday, August 29, 2017

Coming today to SmallLaw: You need to be on social media but don't have any internal expertise. If you outsource to a marketing agency, what are the risks, how do you evaluate agencies, what oversight controls should you put into place, how should you divide the labor, and how do you measure success? Lawyer and legal marketing expert Stacey Burke has the answers in this SmallLaw article, including six different options for working with an agency depending on your comfort level. Also, don't miss the SmallLaw Pick of the Week for a story about two law firms, one successful and one that struggles.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

Signs Your Firm Is in Survival Mode and How to Escape Plus 36 More Must-Reads

By TechnoLawyer | Tuesday, August 29, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 37 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: 8 Signs You're in Survival Mode (and How to Escape)

Handling Settlement Funds: A Best-Practices Checklist

Book Review: "Tomorrow's Lawyers Second Edition"

Email Design Trends for Law Firms

Google's Question & Answer Feature on Mobile: What We Know So Far

Useful Google Sheets Add-Ons for Law Firm Marketers

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Aderant Business of Law Survey (2017) Plus Lateral Moves and Promotions (Jul 24 to Aug 6)

By TechnoLawyer | Tuesday, August 8, 2017

Coming today to BiglawWorld: Our editorial team has assembled links to all the partner promotions and lateral moves announced by America's largest law firms during the past week in an easy-to-scan format. You'll also find must-read analysis, rankings, trends, etc. about large law firms.

We'd like to congratulate everyone who leveled up this week. Here's a sampling:

Katten Names New Partners

Stoll Keenon Ogden PLLC Closes Merger With Bamberger, Foreman, Oswald & Hahn, LLP

International Trade Attorney Ed Rubinoff Joins Nelson Mullins in Washington, DC

Gordon & Rees Launches Entertainment, Fashion, Media & Sports Group

Congratulations to Aderant on winning our BiglawWorld Pick of the Week award: 2017 Aderant Business of Law and Legal Technology Survey.

How to Receive BiglawWorld
BiglawWorld keeps you apprised of lateral hires, internal promotions, mergers, new offices, accolades, and other inside baseball at America's largest law firms. Because we organize this self-reported news by practice area and law firm, BiglawWorld takes just a few minutes to scan yet its comprehensiveness makes it the only source you need. Each issue of BiglawWorld also links to insightful articles, statistical reports, rankings, podcasts, and videos about large law firms. Subscribe now for free.

Topics: BiglawWorld | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | Technology Industry/Legal Profession

Facebook Jumped the Shark; Facebook in Litigation Practice; Facebook and the 1A; Facebook Marketing

By TechnoLawyer | Friday, August 4, 2017

Today's issue of TL Serendipity contains these articles:

David O'Connell, Why Facebook Has Jumped the Shark

Al Greene, How I Use Facebook in My Litigation Practice

Alan Schaaf, Facebook as Town Square (First Amendment Rights)

Mark Olberding, I Paid Someone to Post on Facebook and Never Got a Client

Don't miss this issue — or any future issues.

How to Receive TL Serendipity
Our most serendipitous offering (hence its name), TL Serendipity consists of contributions by TechnoLawyer members who have important information to share. You'll no doubt enjoy it because of its mix of interesting topics and genuinely useful knowledge, including brutally honest product reviews and informative how-tos. The TL Serendipity newsletter is free so don't miss the next issue. Please subscribe now.

Topics: CLE/News/References | Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | Litigation/Discovery/Trials | TL Serendipity

Facebook Business Manager Guide For Law Firms Plus 44 More Must-Reads

By TechnoLawyer | Tuesday, August 1, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 45 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Kevin Vermeulen of Good2BSocial on winning our SmallLaw Pick of the Week award: Facebook Business Manager Guide For Law Firms

Looking Back on a Mediocre Career

Stop Telling Clients You're Not in Your Office

How Your Law Firm Can Use Google Posts

The Best Website Builders of 2017

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Why the Legal Software Industry Is Like the Music Industry

By TechnoLawyer | Friday, July 28, 2017

Coming today to SmallLaw: The 1960s brought about a revolution in recorded music that seemed invincible — until the Internet exposed it as a paper tiger. In this issue of SmallLaw, legal technology consultant Jack Schaller sees a similar disruption ahead for client/server legal software notwithstanding the security challenges inherent in cloud software. Read his analysis and respond with your own take. Also, don't miss the SmallLaw Pick of the Week for tips on signing up a high-paying client.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw | Technology Industry/Legal Profession

Four Habits for Busy Lawyers to Beat Back Email Overload

By TechnoLawyer | Thursday, July 27, 2017

Coming today to SmallLaw: Email is a necessity but it can also get in the way of your productivity. Email is email. You can't change it. But you can change your approach to email. In this issue of SmallLaw, lawyer coach Allison Shields shares many email best practices she has developed over the years, including helpful Outlook add-ins and other apps. These tips will improve your email effectiveness and even reduce the number of email messages you receive. Also, don't miss the SmallLaw Pick of the Week for the clues that you're firm is the victim of a negative SEO attack.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | SmallLaw
 
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