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The 10 Best Email Marketing Platforms for Law Firms

By TechnoLawyer | Thursday, December 7, 2017

Coming today to SmallLaw: You like email newsletters since … you're reading one. Guess what? Your clients like them too so your firm should publish one. You should also explore marketing automation — a series of automated email messages based on triggers such as clicking a link in your newsletter. But which of the hundreds of email service providers should you use? Lawyer and legal marketing expert Stacey Burke walks you though the 10 best products for law firms, all of which she has tried. Also, don't miss the SmallLaw Pick of the Week for six nightmare lawyer boss stereotypes.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | SmallLaw

What's Hot and What's Not in Law Practice Plus 39 More Must-Reads

By TechnoLawyer | Tuesday, December 5, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 40 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Bob Denney of Attorney at Work on winning our SmallLaw Pick of the Week award: The 29th Annual Trends Report: 2017 What's Hot and What's Not in the Legal Profession

Stop Writing a "To Do" List and Write This Instead

Solo and Small Firms Face Many Challenges, but Few Have Made Changes

Why Google My Business Is Relevant to Law Firms, Both Large and Small

Web 100: Best Law Blogs

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | SmallLaw | Technology Industry/Legal Profession

The Secret to Facebook Advertising: The Pixel

By TechnoLawyer | Monday, November 27, 2017

Coming today to SmallLaw: As Facebook users post information about themselves, Facebook catalogs it and makes it available for targeting ads. Enter Facebook advertising guru Lisa Hopkins who in this article explains how to optimize your Facebook ad campaigns using the new Facebook Pixel. The Facebook Pixel enables you to track leads and use advanced tools such as remarketing to give prospects who don't convert the first time a second chance. Also, don't miss the SmallLaw Pick of the Week for the average balances of 401(k) plans at small law firms.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw | Technology Industry/Legal Profession

How CCSK Law Uses Facebook Live to Build Its Practice

By TechnoLawyer | Friday, November 3, 2017

Coming today to SmallLaw: TV news reporters love to trash live streaming because it's a threat to their business. In reality, live streaming has become an effective marketing tool. In this issue of SmallLaw, lawyer and journalist Chris Freiberg explains how CCSK Law in Valparaiso, Indiana uses Facebook Live — one of the largest live streaming platforms — to network with local businesses and attract new clients. Also, don't miss the SmallLaw Pick of the Week for tips on how to optimize your social media profiles.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Review of Wix Plus 46 More Must-Reads

By TechnoLawyer | Tuesday, October 31, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 47 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Michael Muchmore of PCMag.com on winning our SmallLaw Pick of the Week award: Wix

Nine Differences Between a Boss and a Leader

What Do General Counsel Want From Outside Counsel?

The Lawyer's Guide to Profitable Direct Marketing Campaigns

A Comparison of CRM Systems for Law Firms

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Review of Centerbase (Next-Generation Practice Management)

By TechnoLawyer | Wednesday, October 25, 2017

Coming today to SmallLaw: We have witnessed The Innovator’s Dilemma over the past 10 years as startups wooed tens of thousands of lawyers to cloud practice management software without much of a fight from the companies behind legacy products. Now, the disrupters face disruption themselves as a new wave of startups seek to offer “next-generation” cloud practice management software with the extensive customization and deep feature set of the legacy products. One such product is Centerbase. Does it deliver? Find out in this review by lawyer and legal technology consultant Seth Rowland. Also, don't miss the SmallLaw Pick of the Week to learn why Google has become more important than your own website.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Practice Management/Calendars | SmallLaw

How to Cold Email Prospective Clients Plus 41 More Must-Reads

By TechnoLawyer | Tuesday, October 24, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 42 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to David M. Ward of The Attorney Marketing Center on winning our SmallLaw Pick of the Week award: Can I Randomly Email Businesses Promoting My Firm?

Can You Bill Your Client While Working Through Writer's Block?

If You Want to Advance Your Career, Find a Sponsor

How to Win Billing Disputes (Or Prevent Them in the First Place)

What to Do After a Website Redesign

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Five Big Mistakes Lawyers Make Plus 51 More Must-Reads

By TechnoLawyer | Tuesday, October 17, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 52 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: The 5 Big Mistakes Most Lawyers Make

Don't Take It Personally: Creating Boundaries in a Boutique Firm

Does a Law Firm Need to Tell Their Client if They Are Using a Contract Lawyer or Freelance Lawyer?

Law Firm Ambassadors: The Value of Employee Advocacy

Four Google SEO Best Practices to Help Your Small Business Get Noticed

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Inside Story of How a Paperless Law Firm Digitized 23 Years of Closed Files

By TechnoLawyer | Friday, October 13, 2017

Coming today to SmallLaw: Immigration law firm Siskind Susser decided to go paperless all the way back to its founding in 1994. Easier said than done as closed files comprised 823 boxes of paper. In this issue of SmallLaw, the firm's innovation director Josh Waddell who spearheaded the project takes you inside each decision, including whether to outsource, the biggest snag, integrity and proofreading procedures, what to do with the paper after digitization, rules for new cases, and more. Also, don't miss the SmallLaw Pick of the Week for advice on interviewing job candidates.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Copiers/Scanners/Printers | Document Management | SmallLaw

Lawyer-Turned-App-Developer Plus 42 More Must-Reads

By TechnoLawyer | Tuesday, October 10, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 43 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to John Voorhees of MacStories on winning our SmallLaw Pick of the Week award: My App Story

Are You Busy and Broke?

C'mon in. The Water Is Fine. Starting a Law Practice

How We Used the Pillar-Cluster Model to Transform Our Blog

Seven Golden Rules for Hosting Webinars That Engage and Convert

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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