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Five Steps to Attracting High Quality Clients Online

By TechnoLawyer | Monday, September 11, 2017

Coming today to SmallLaw: You want to grow your law firm using the Internet but the options seem endless. Where do you start? Legal marketing expert Jason Marsh has the answer in this issue of SmallLaw. Jason provides an easy-to-follow five step plan designed to put you in control of your destiny. Grow as fast or as slow as you want. Learn how to focus your approach, improve your search engine rank, where to advertise, how to measure the results, and much more. Also, don't miss the SmallLaw Pick of the Week for a content marketing tip related to Jason's article.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

Why I Love Paying Monthly Subscriptions Plus 48 More Must-Reads

By TechnoLawyer | Tuesday, September 5, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: Why I Love Paying Monthly Subscription Bills

Small PI Firm Looks to a New Future in Its Swanky New Office

Using Small Data to Make Big Decisions

The Invisible Lawyer: Shed the Status

How to Handle 1-Star Reviews

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Risks of Outsourcing Social Media for Your Law Firm

By TechnoLawyer | Tuesday, August 29, 2017

Coming today to SmallLaw: You need to be on social media but don't have any internal expertise. If you outsource to a marketing agency, what are the risks, how do you evaluate agencies, what oversight controls should you put into place, how should you divide the labor, and how do you measure success? Lawyer and legal marketing expert Stacey Burke has the answers in this SmallLaw article, including six different options for working with an agency depending on your comfort level. Also, don't miss the SmallLaw Pick of the Week for a story about two law firms, one successful and one that struggles.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

Signs Your Firm Is in Survival Mode and How to Escape Plus 36 More Must-Reads

By TechnoLawyer | Tuesday, August 29, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 37 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: 8 Signs You're in Survival Mode (and How to Escape)

Handling Settlement Funds: A Best-Practices Checklist

Book Review: "Tomorrow's Lawyers Second Edition"

Email Design Trends for Law Firms

Google's Question & Answer Feature on Mobile: What We Know So Far

Useful Google Sheets Add-Ons for Law Firm Marketers

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Facebook Business Manager Guide For Law Firms Plus 44 More Must-Reads

By TechnoLawyer | Tuesday, August 1, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 45 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Kevin Vermeulen of Good2BSocial on winning our SmallLaw Pick of the Week award: Facebook Business Manager Guide For Law Firms

Looking Back on a Mediocre Career

Stop Telling Clients You're Not in Your Office

How Your Law Firm Can Use Google Posts

The Best Website Builders of 2017

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Why the Legal Software Industry Is Like the Music Industry

By TechnoLawyer | Friday, July 28, 2017

Coming today to SmallLaw: The 1960s brought about a revolution in recorded music that seemed invincible — until the Internet exposed it as a paper tiger. In this issue of SmallLaw, legal technology consultant Jack Schaller sees a similar disruption ahead for client/server legal software notwithstanding the security challenges inherent in cloud software. Read his analysis and respond with your own take. Also, don't miss the SmallLaw Pick of the Week for tips on signing up a high-paying client.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw | Technology Industry/Legal Profession

Four Habits for Busy Lawyers to Beat Back Email Overload

By TechnoLawyer | Thursday, July 27, 2017

Coming today to SmallLaw: Email is a necessity but it can also get in the way of your productivity. Email is email. You can't change it. But you can change your approach to email. In this issue of SmallLaw, lawyer coach Allison Shields shares many email best practices she has developed over the years, including helpful Outlook add-ins and other apps. These tips will improve your email effectiveness and even reduce the number of email messages you receive. Also, don't miss the SmallLaw Pick of the Week for the clues that you're firm is the victim of a negative SEO attack.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | SmallLaw

Addiction Claims Life of High-Powered Lawyer Plus 47 More Must-Reads

By TechnoLawyer | Tuesday, July 18, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 48 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Eilene Zimmerman of The New York Times on winning our SmallLaw Pick of the Week award: The Lawyer, the Addict

The Truth About Self Help Gurus

Influencing Organizational Culture Through Office Design

Globe-Trotting Attorneys Share Their Travel Tips

Is It Time to Refresh Your Social Media Training?

Link Building for Lawyers

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Security Best Practices for Small Law Firms in 2017

By TechnoLawyer | Friday, July 14, 2017

Coming today to SmallLaw: Security is a game of one-upmanship. What served your law firm well five years ago may make it vulnerable to attack today. In this issue of SmallLaw, law firm CIO Matthew Berg provides a helpful checklist of basic security measures for small law firms in 2017. From physical security to phishing to passwords to VPNs, you'll quickly spot any existing holes. Matt also covers how to train your staff and suggests policies to implement. Also, don't miss the SmallLaw Pick of the Week for an unpleasant topic small firm owners must confront.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Office Management | Privacy/Security | SmallLaw

Make These 16 Changes Instead of Redesigning Your Website Plus 38 More Must-Reads

By TechnoLawyer | Tuesday, July 11, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 39 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: Now Is the Wrong Time to Redesign Your Website

43 Bullet Points on Personal Productivity

Is Your Firm's Culture a Toxic Cesspool?

New Jersey Says "No" to Avvo, Other On-Line Legal Service Platforms

Why Your Law Firm Needs a Marketing Technologist

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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