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Micro-Symposium on the Most Helpful Products of 2017 Plus Your Foolproof 2018 Law Firm Marketing Plan

By TechnoLawyer | Thursday, December 21, 2017

Coming today to SmallLaw: What will happen in 2018? No one knows, which means all those prediction articles circulating this time of year are fan fiction. In typical SmallLaw style, this last issue of 2017 eschews the fanciful for the practical -- a Micro-Symposium in which SmallLaw contributors tell you about the most helpful technology products they started using in 2017. You'll find nine recommended products in all that will improve your productivity in 2018. Also, don't miss the SmallLaw Pick of the Week for your foolproof 2018 law firm marketing plan.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Document Management | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | Law Office Management | Privacy/Security | SmallLaw | Transactional Practice Areas

11 Steps to Selling Your Law Firm Plus 48 More Must-Reads

By TechnoLawyer | Wednesday, December 20, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Lee Rosen of Rosen Institute on winning our SmallLaw Pick of the Week award: I Sold My Law Firm and You Can Too

The Top Three Law Firm Metrics for 2018

Improve Energy, Increase Productivity With Five Easy Feng Shui Tips

Looking for Clients in All the Wrong Places

The Surprising Benefits of Photo Business Cards at Conferences

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

When Working From Home Fails to Work Plus 47 More Must-Reads

By TechnoLawyer | Tuesday, December 12, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 48 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Jerry Useem of The Atlantic on winning our SmallLaw Pick of the Week award: When Working from Home Doesn't Work

Why Won't the ABA Advocate for Solo & Small Firms on Tax Reform

What to Do When a When a Partner Wants to Burn Your Firm to the Ground

How to Make a Website Without Coding Knowledge

How to Deliver the Right Content to the Right People at the Right Time

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The 10 Best Email Marketing Platforms for Law Firms

By TechnoLawyer | Thursday, December 7, 2017

Coming today to SmallLaw: You like email newsletters since … you're reading one. Guess what? Your clients like them too so your firm should publish one. You should also explore marketing automation — a series of automated email messages based on triggers such as clicking a link in your newsletter. But which of the hundreds of email service providers should you use? Lawyer and legal marketing expert Stacey Burke walks you though the 10 best products for law firms, all of which she has tried. Also, don't miss the SmallLaw Pick of the Week for six nightmare lawyer boss stereotypes.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | SmallLaw

What's Hot and What's Not in Law Practice Plus 39 More Must-Reads

By TechnoLawyer | Tuesday, December 5, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 40 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Bob Denney of Attorney at Work on winning our SmallLaw Pick of the Week award: The 29th Annual Trends Report: 2017 What's Hot and What's Not in the Legal Profession

Stop Writing a "To Do" List and Write This Instead

Solo and Small Firms Face Many Challenges, but Few Have Made Changes

Why Google My Business Is Relevant to Law Firms, Both Large and Small

Web 100: Best Law Blogs

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | SmallLaw | Technology Industry/Legal Profession

The Secret to Facebook Advertising: The Pixel

By TechnoLawyer | Monday, November 27, 2017

Coming today to SmallLaw: As Facebook users post information about themselves, Facebook catalogs it and makes it available for targeting ads. Enter Facebook advertising guru Lisa Hopkins who in this article explains how to optimize your Facebook ad campaigns using the new Facebook Pixel. The Facebook Pixel enables you to track leads and use advanced tools such as remarketing to give prospects who don't convert the first time a second chance. Also, don't miss the SmallLaw Pick of the Week for the average balances of 401(k) plans at small law firms.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw | Technology Industry/Legal Profession

How CCSK Law Uses Facebook Live to Build Its Practice

By TechnoLawyer | Friday, November 3, 2017

Coming today to SmallLaw: TV news reporters love to trash live streaming because it's a threat to their business. In reality, live streaming has become an effective marketing tool. In this issue of SmallLaw, lawyer and journalist Chris Freiberg explains how CCSK Law in Valparaiso, Indiana uses Facebook Live — one of the largest live streaming platforms — to network with local businesses and attract new clients. Also, don't miss the SmallLaw Pick of the Week for tips on how to optimize your social media profiles.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Review of Wix Plus 46 More Must-Reads

By TechnoLawyer | Tuesday, October 31, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 47 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Michael Muchmore of PCMag.com on winning our SmallLaw Pick of the Week award: Wix

Nine Differences Between a Boss and a Leader

What Do General Counsel Want From Outside Counsel?

The Lawyer's Guide to Profitable Direct Marketing Campaigns

A Comparison of CRM Systems for Law Firms

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Review of Centerbase (Next-Generation Practice Management)

By TechnoLawyer | Wednesday, October 25, 2017

Coming today to SmallLaw: We have witnessed The Innovator’s Dilemma over the past 10 years as startups wooed tens of thousands of lawyers to cloud practice management software without much of a fight from the companies behind legacy products. Now, the disrupters face disruption themselves as a new wave of startups seek to offer “next-generation” cloud practice management software with the extensive customization and deep feature set of the legacy products. One such product is Centerbase. Does it deliver? Find out in this review by lawyer and legal technology consultant Seth Rowland. Also, don't miss the SmallLaw Pick of the Week to learn why Google has become more important than your own website.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Accounting/Billing/Time Capture | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Practice Management/Calendars | SmallLaw

How to Cold Email Prospective Clients Plus 41 More Must-Reads

By TechnoLawyer | Tuesday, October 24, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 42 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to David M. Ward of The Attorney Marketing Center on winning our SmallLaw Pick of the Week award: Can I Randomly Email Businesses Promoting My Firm?

Can You Bill Your Client While Working Through Writer's Block?

If You Want to Advance Your Career, Find a Sponsor

How to Win Billing Disputes (Or Prevent Them in the First Place)

What to Do After a Website Redesign

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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