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These Five SEO Myths Are Killing Your Law Firm's Marketing

By TechnoLawyer | Friday, June 2, 2017

Coming today to SmallLaw: You want your firm's website to rank well. This requires implementing some search engine optimization (SEO) best practices. But not all best practices perform equally well for law firms. In this issue of SmallLaw, SEO expert and legal marketing consultant Emma Hanes exposes five SEO myths that don't work for law firm websites along with five tips that actually do work and merit your time and attention. Also, don't miss the SmallLaw Pick of the Week for a primer on facebook ads for law firms.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

How We Planned Our Law Firm's Success Plus 35 More Must-Reads

By TechnoLawyer | Tuesday, May 30, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 36 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Gerry Riskin of Amazing Firms, Amazing Practices on winning our SmallLaw Pick of the Week award: Helping Small Firms Grow and Become More Successful

When It Comes to Cybersecurity, Solos Need Best Practices, Not Ethics

The "Pulp Fiction" Technique for Engaging and Persuasive Content

Profitable Speaking Initiatives

How to Work the Room at Networking Events

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Review of LegalBoard

By TechnoLawyer | Thursday, May 25, 2017

Coming today to SmallLaw: Beware the lawyer and his keyboard — as long as he can recall the key combination for the section symbol. Enter LegalBoard, a keyboard designed by lawyer Brian Potts for fellow lawyers. It has a dedicated S key and much more. But how useful is LegalBoard, and what about the build quality? Who better to evaluate LegalBoard than New Jersey lawyer and keyboard aficionado Ed Zohn. Ed spent several weeks banging away on LegalBoard, and he delivers his verdict in this issue of SmallLaw. Also, don't miss the SmallLaw Pick of the Week for eight financial tips they don't teach in law school.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Computer Accessories | Law Office Management | SmallLaw

Seven Gotchas in ABA Formal Opinion 477 Plus 35 More Must-Reads

By TechnoLawyer | Tuesday, May 23, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 36 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Allison C. Shields of Legal Ease Blog on winning our SmallLaw Pick of the Week award: New ABA Ethics Opinion on Confidentiality, Security of Client Data in Electronic Communications

Seven Productivity Mistakes You Are Probably Making Every Day

The Rights of "Work Friends"

A Case Study in Using Content to Grow Your Practice (Video)

Managing Duplicate Google My Business Listings

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

How Small Firm Lawyers Protect Themselves Plus 48 More Must-Reads

By TechnoLawyer | Tuesday, May 16, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Ruth Carter of Attorney at Work on winning our SmallLaw Pick of the Week award: Lawyer Safety: Are You Prepared?

ABA Issues Major Ruling on Ethics of Email and Electronic Communications

Tips on Pricing, Billing, and Client Communication

Characteristics of a Troubled Firm

How One Law Firm Motivates Its Attorneys to Write for Business Development

Write Your Own Yelp Reviews

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Lawyer's Guide to Electronic Signatures

By TechnoLawyer | Monday, May 15, 2017

Coming today to SmallLaw: Are you still using faxes for signatures? Or printing, signing, scanning, emailing? These old school methods waste a lot of precious time. In this issue of SmallLaw, lawyer and legal technology consultant Seth Rowland dives deep into the world of electronic signatures. You'll learn about the leading players, practical uses such as engagement letters, and how they integrate with products such as Dropbox, HotDocs, Outlook, and more. Also, don't miss the SmallLaw Pick of the Week for tips on getting more clients from your website.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Document Management | Law Firm Marketing/Publications/Web Sites | SmallLaw | Utilities

Lawyer Salaries Are Dropping Plus 34 More Must-Reads

By TechnoLawyer | Tuesday, May 9, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 35 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Deborah J. Merritt of Law School Cafe on winning our SmallLaw Pick of the Week award: Jobs and Salaries for New Lawyers

Track These Performance Metrics to Improve Client Relations

Five Steps to Collecting Fees

Four Local SEO Hacks Lawyers Can Use to Rank #1 in Google My Business

These Common Blogging Truths Are False

Don't Limit Yourself by Geography

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Why We're Living in the Golden Age of Email (and the Email Haters Are Dead Wrong)

By TechnoLawyer | Friday, May 5, 2017

Coming today to SmallLaw: Many technology pundits love to hate on email and push this narrative any chance they get. But these haters lack supporting evidence and don't realize how good they have it argues TechnoLawyer publisher Neil J. Squillante in this issue of SmallLaw. Neil explains how all the email problems of yore either no longer exist or can be easily eliminated. Far from a dystopia, email today is in its golden age — the best tool for communicating across organizations (including email newsletters). Also, don't miss the SmallLaw Pick of the Week for tips on responding to negative online attorney reviews.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | SmallLaw | Technology Industry/Legal Profession

Law Firm Growth: Key Considerations in Expansion Plus 52 More Must-Reads

By TechnoLawyer | Tuesday, May 2, 2017

Coming today to SmallLaw: Our editorial team has selected and linked to the 53 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Mary E. Vandenack of Law Practice on winning our SmallLaw Pick of the Week award: Law Firm Growth: Key Considerations in Expansion

Experts Share Personal Productivity Tips

Should Lawyers Be Disciplined for What They Say?

To Partner or Not?

Get Yourself Credentialed

Using LinkedIn for Your Marketing

Increase Open Rates for Your Email Marketing

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Lawyer's Guide to a Well-Appointed Mechanical Keyboard

By TechnoLawyer | Friday, April 21, 2017

Coming today to SmallLaw: Your fingers strike your keyboard thousands of times per day yet most lawyers don't give their keyboard much thought. According to New Jersey lawyer and keyboard expert Ed Zohn, a better keyboard will make you more productive and happier than a new computer. In this issue of SmallLaw, Ed explains everything you need to know about the small but diverse universe of mechanical keyboards — the leading brands, most common customizations, size options, and best stores. Ed also recommends specific models for both Windows and Mac users. Also, don't miss the SmallLaw Pick of the Week for a sales tip on converting prospective clients.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Computer Accessories | Law Firm Marketing/Publications/Web Sites | Networking/Operating Systems | SmallLaw
 
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