CaseSoft CEO Greg Krehel often jokes about his company's quest for world domination. That lofty goal just took another step forward with the recruiting of Nancy Smith as Marketing Programs Manager. In this newly created position, Nancy will oversee all of CaseSoft's marketing efforts. Continued growth necessitated the new position, allowing for more attention to product development.
According to Greg, "Nancy is a good fit for the CaseSoft philosophy of excellence in customer relations." Her background includes over 15 years as a non-profit executive working with individual and corporate donors in the field of higher education. If you ask Nancy the most important aspect of a strong marketing program, she doesn't hesitate to tell you — "developing relationships."
CaseSoft has long pursued the "Purple Cow" strategy of building its marketing into its products. Therefore, it's not surprising that the company views its new Marketing Programs Manager as a way to better serve its customers. As a result, expect Nancy to not just market CaseSoft's products, but also help design them.
Say hello to Nancy at the next trade show you attend.
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