Coming today to SmallLaw: As Facebook users post information about themselves, Facebook catalogs it and makes it available for targeting ads. Enter Facebook advertising guru Lisa Hopkins who in this article explains how to optimize your Facebook ad campaigns using the new Facebook Pixel. The Facebook Pixel enables you to track leads and use advanced tools such as remarketing to give prospects who don't convert the first time a second chance. Also, don't miss the SmallLaw Pick of the Week for the average balances of 401(k) plans at small law firms.
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