YouTube enables you to upload videos and reach millions of consumers free of charge. It goes without saying that lawyers are uploading videos by the truckload, right?
Wrong. Most law firms don't currently take advantage of YouTube. But some do — like Kelly Chang, a Los Angeles lawyer who specializes in separation and divorce law.
Her professionally-produced two minute educational video on YouTube about custody has attracted industry-wide attention and, more importantly, new clients. (So has her search engine optimized Web site, but that's a different story for another day). (Click here if you can't see the video above).
I recently had the pleasure of "meeting" Kelly on the Lawyer2Lawyer podcast where she and I were guests along with LexBlog founder Kevin O'Keefe. Hosted by J. Craig Williams and Bob Ambrogi, we discussed YouTube as a marketing platform for law firms.
Kelly, of course, provided a first-hand account while Kevin and I served as the experts. While I'm not a filmmaker, I have written extensively about online legal videos over the past year, and at TechnoLawyer we periodically produce online videos using our own YouTube-like software (PeerViews vPIP).
I encourage you to listen to the podcast, YouTube and the Law, which runs for 37 minutes. You can play it in your browser, register to download the MP3 version, or just search iTunes for Lawyer2Lawyer and download the MP3 file there.
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A TechnoEditorial is the vehicle through which we opine and provide tips of interest to managing partners, law firm administrators, and others in the legal profession. TechnoEditorials appear first in TechnoGuide, and later here in TechnoLawyer Blog. TechnoGuide, which is free, also contains exclusive content. You can subscribe here.
