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The Most Marketable Law Firm Ever Plus 72 More Must-Reads

By Kathryn Hughes | Tuesday, September 16, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 72 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

What You Need to Know About Legal Plans

What No One Tells You About Starting a Firm

How to Handle Requests for Free Legal Advice

12 Warning Signs of a Bad SEO Firm

Congratulations to Dion Algeri of Great Jakes on winning our SmallLaw Pick of the Week award: The Most Marketable Law Firm Ever

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Use Data to Grow Your Client Base Plus Bespoke Suits

By Kathryn Hughes | Friday, September 12, 2014

Coming today to SmallLaw: According to legal marketing expert Gyi Tsakalakis, the best way to find new client is to study your existing and past clients. Fortunately, you don't need a Ph.D. in data science. In this issue of SmallLaw, Gyi walks you through a simple way to analyze your client data. This analysis will enable you to target your marketing efforts wisely. You'll find plenty of examples that make the process easy to understand. Also, don't miss the SmallLaw Pick of the Week to learn about bespoke suits versus off-the-shelf.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

Why You're Not Getting Referrals Plus 51 More Must-Reads

By Kathryn Hughes | Tuesday, September 9, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 52 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

A Satisfaction Guaranteed Policy

New Survey Identifies Discounts as a Problem

Fewer Lawyers Have Blogs

Why Marketing Is Essential for Your Firm

Congratulations to Cindy Greenway of LawMarketing.com on winning our SmallLaw Pick of the Week award: Top Five Reasons You're Not Getting Enough Referrals

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Predicting Who Will Hire You Plus 83 More Must-Reads

By Kathryn Hughes | Wednesday, September 3, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 84 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Why I Took on a "Bad" Client

Improving Client Communications

The First Law Firm Website After 20 Years

Your Email Sent Folder Is Full of Blog Posts

Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week award: Can You Predict Who Will Hire You?

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

The Characteristics of a Lawyer Rainmaker Plus 70 More Must-Reads

By Kathryn Hughes | Tuesday, August 26, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 71 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Don't Even Try to Retain a Quitting Employee

Have You Taken a Break Lately?

How to Avoid Law Firm SEO Scams

The Top 10 Mistakes Bloggers Make

Congratulations to Patricia K. Gillette of Law Practice Today on winning our SmallLaw Pick of the Week award: The Characteristics of a Lawyer Rainmaker

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Law Firm Marketing/Publications/Web Sites | Law Office Management | Technology Industry/Legal Profession

Your Law Firm's Biggest Competitor Plus 56 More Must-Reads

By Kathryn Hughes | Tuesday, August 19, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 57 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Why Lawyers Need Not Fear Disruption

How to Downsize a Solo Practice

Google Just Told You How to Improve Your Rank

How to Make Your Law Firm Stand Out

Congratulations to George Murphy of Lawyernomics on winning our SmallLaw Pick of the Week award: Your Law Firm's Biggest Competitor

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Law Firm Marketing on a Tight Budget Plus 64 More Must-Reads

By Kathryn Hughes | Tuesday, August 12, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 65 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Pro Tip: Remove All Traces of Former Partners

Law Firm Discounts Defy the Laws of Physics

Five Facts That Will Change Your Marketing

ACBJ Outreach a No-Brainer for Lawyers

Congratulations to Cynthia Sharp of GP Solo on winning our SmallLaw Pick of the Week award: Law Firm Marketing on a Tight Budget

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Demonstrate Your Best Work on LinkedIn Plus 68 More Must-Reads

By Kathryn Hughes | Friday, August 8, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 69 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

10 Bad Habits That Could Ruin Your Reputation

12 Lawyer Movies With Pivotal Lessons

Google's Pigeon Update Boosts Directories

How to Respond to Negative Reviews

Congratulations to Alex Campbell of PCWorld on winning our SmallLaw Pick of the Week award: Demonstrate Your Achievements on LinkedIn

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Three Essential Steps for Local Search Marketing Success Plus Social Media v. Old Media

By Kathryn Hughes | Friday, August 8, 2014

Coming today to SmallLaw: While most people think of the web as a global village, it's also hyperlocal. If your law firm has a local rather than national clientele, you need to harness this latter aspect. Fortunately, improving your local search rank costs very little but you need a user guide. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis sets forth three essential steps for local search marketing success. From Google to your "NAP" to the top legal directories, Gyi explains how to best use your time. Also, don't miss the SmallLaw Pick of the Week for a comparison of social media works and old media for marketing.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | SmallLaw

A Lawyer Reflects on His Content Marketing Efforts Plus 66 More Must-Reads

By Kathryn Hughes | Tuesday, July 29, 2014

Coming today to SmallLaw: Our editorial team has selected and linked to 67 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

You're Not Too Small for Strategic Planning

Startup Law Firm Boot Camp

A Better LinkedIn Strategy Than Magic Beans

The Latest Research on Press Releases

Congratulations to Jay Fleischman of Legal Practice Pro on winning our SmallLaw Pick of the Week award: A Lawyer Reflects on His Content Marketing Efforts

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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