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Rethinking the Lawyer Business Card Plus 39 More Must-Reads

By Kathryn Hughes | Tuesday, June 30, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 40 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Keeping the Scorecard of Your Practice

The Key to Getting Paid

Why Law Firms Need Marketing Automation

The Basics of Researching Your Target

Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week award: Rethinking the Lawyer Business Card

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

SWING Porter for Outlook: Read Our Exclusive Report

By Neil J. Squillante | Wednesday, June 24, 2015

Today's issue of TL NewsWire covers an Outlook add-on that exports messages and attachments into PDF format for document management and other purposes (see article below), a legal research service with a new online publishing tool for showcasing your legal expertise, an e-ink reader with a high-resolution display, and a WiFi security camera. Don't miss the next issue.

AN ADD-ON FOR OUTLOOK'S MISSING PDF EXPORT

Many of email's pain points no longer exist thanks to accounts accessible from multiple devices, push notifications, robust searching, and effective spam filters. However, one pain point remains for lawyers in particular -- getting email messages and attachments out of Outlook and into PDF format for archiving purposes, ediscovery, and sharing with clients.

SWING Porter for Outlook … in One Sentence

Launched recently, SWING Porter for Outlook is an add-on that automates exporting email from Outlook and converting it into PDF format.

The Killer Feature

SWING Porter for Outlook resides on the Outlook Ribbon after installation. If you have many users, you can also perform a network installation of the software. Once installed, you can export one or more messages, folders, etc. In addition to exporting email messages and their attachments to multiple PDF files, you can also export to PDF Binders or PDF Packages.

When you create a PDF Binder, SWING Porter for Outlook converts all the email messages or folders you select into a single PDF file. Inside, a table of contents mimics your organizational structure in Outlook's Navigation Pane. "In this way, you can conveniently create an electronic closing binder with just one click on the SWING Porter for Outlook export button," SWING CEO David Jakelic tells us.

A PDF Package provides an alternative method of saving multiple email messages and attachments in a single PDF file. Each message exists as an attachment within a PDF Package. A built-in navigation pane enables you to browse, search, and sort these messages by date, sender, etc. "Coupled with the ability to import Office and other types of documents, a PDF Package provides an ideal way to save your client matter data all in one place," says Jakelic.

Other Notable Features

Dynamic Conversion Profiles enable you to apply different conversion settings to each PDF export. The default profiles should cover "90% of use cases" according to Jakelic, but you can customize these defaults or create entirely new profiles. Settings include the context in which a profile should appear (e.g., single message selected, folder selected, etc.), the format of the export (multiple PDF files, Binder, or Package), the file naming convention, and the destination for the file.

File names can match whatever system your firm uses thanks to the ability to create a formula from all the data fields available in Outlook. For example, you can use date and time sent or received, the sender and/or recipient's name, the name of the folder in which the message resides, etc.

Instead of manually invoking SWING Porter for Outlook, you can automate exports by setting up a rule on a timed schedule.

What Else Should You Know?

SWING Porter for Outlook starts at $99 per user. Volume discounts exist. For example a 5-user pack costs $420. A license includes all updates for the current version and email support. You can try the software for free. Learn more about SWING Porter for Outlook.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Document Management | Email/Messaging/Telephony | Gadgets/Shredders/Office Gear | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Legal Research | Privacy/Security | TL NewsWire

Lawyers Go Zen Plus 43 More Must-Reads

By Kathryn Hughes | Tuesday, June 23, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 44 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Decline and Rebirth of the Legal Profession

Your Law Firm's Revenue Capacity

Three Magic Words for Corporate Clients

Using Email in Your Marketing

Congratulations to Jacob Gershman of The Wall Street Journal on winning our SmallLaw Pick of the Week award: Lawyers Go Zen: Wise or Wimpy?

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

The Best Content Management System for Your Law Firm Website Plus Local Google Search Optimization

By Kathryn Hughes | Friday, June 19, 2015

Coming today to SmallLaw: All modern websites use a content management system or CMS. This cloud software makes it easy to add new articles to your website and make changes to existing web pages. Many CMS products and add-on services exist. Even if you decide to use WordPress, the dominant CMS, you'll need to sort through thousands of themes and "built-on" services. In this issue of SmallLaw, online legal marketing expert Gyi Tsakalakis discusses the best products for most solos and small law firms — and common red flags to avoid. Also, don't miss the SmallLaw Pick of the Week to learn how to optimize your local search listing on Google.

How to Receive SmallLaw
Small firm, big dreams. Written by practicing lawyers who manage successful small firms and legal technology and practice management experts who have achieved rock star status, SmallLaw provides practical advice on management, marketing, and technology issues in small law firms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles (and podcasts and videos) about solo practices and small law firms. The SmallLaw newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Coming Attractions | Graphic Design/Photography/Video | Law Firm Marketing/Publications/Web Sites | SmallLaw

Coffee in the Law Office Plus 51 More Must-Reads

By Kathryn Hughes | Tuesday, June 16, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 52 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

How to Handle the Death of One of Your People

Four Rookie Mistakes for Young Solos

How to Test Your SEO "Expert"

Here's How to Become a Better Networker

Congratulations to Tison H. Rhine of Wisconsin Lawyer on winning our SmallLaw Pick of the Week award: Coffee in the Law Office

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Furniture/Office Supplies | Gadgets/Shredders/Office Gear | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Small Law Firms Tap Contract Lawyers Plus 46 More Must-Reads

By Kathryn Hughes | Wednesday, June 10, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 47 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

How Your Associates Can Bring in Business

Denney's What's Hot and What's Not Mid-2015

A Social Media Primer for Lawyers

Public Relations for Personal Injury Firms

Congratulations to Kevin Davis of ABA Journal on winning our SmallLaw Pick of the Week award: Small Law Firms Tap the Contract Lawyer Market

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Rollover Billable Hours Plus 34 More Must-Reads

By Kathryn Hughes | Wednesday, June 3, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 35 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

How to Use to a Virtual Assistant

Always Be Selling Even When Billing

10 Ways to Grow Your Email List

A Checklist for New Lawyer Bloggers

Congratulations to Frank Strong of Business of Law Blog on winning our SmallLaw Pick of the Week award: Rollover Billable Hours

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

How to Create YouTube Videos That Attract New Clients Plus 34 More Must-Reads

By Kathryn Hughes | Wednesday, May 27, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 35 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Here's Why Most Law Firms Don't Grow

How to Improve Hospitality in the Office

Six Tips for Moving Your Attorney Site to SSL

Dos and Don'ts of Conference Networking

Congratulations to Jacob Sapochnick of Enchanting Lawyer on winning our SmallLaw Pick of the Week award: How to Create YouTube Videos That Attract New Clients

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Graphic Design/Photography/Video | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Email Survival Guide for Lawyers Plus 51 More Must-Reads

By Kathryn Hughes | Tuesday, May 19, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 52 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Lawyers With Lowest Pay Report More Happiness

What You Really Need Is a Don't-Do List

Inexcusable Law Firm Website Design Mistakes

Email Tips to Grow Your Law Practice

Congratulations to Allison Shields of Law Practice Magazine on winning our SmallLaw Pick of the Week award: The Eight Step Email Survival Guide for Lawyers

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Email/Messaging/Telephony | Laptops/Smartphones/Tablets | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

15 Law Firm SEO Secrets Plus 44 More Must-Reads

By Kathryn Hughes | Tuesday, May 12, 2015

Coming today to SmallLaw: Our editorial team has selected and linked to 45 articles from the past week worthy of your attention. Below you'll find a sample article from each section of today's issue, including our SmallLaw Pick of the Week.

Eight Reasons Law Firms Fail

Dealing With Interruptions

How to Obtain Leads From Conferences

What to Do With Leads From Conferences

Congratulations to Lee Rosen of Divorce Discourse on winning our SmallLaw Pick of the Week award: 15 Law Firm Search Engine Optimization Secrets

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Please subscribe now.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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