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What Your Law Firm Needs in Its Martech Stack Plus 48 More Must-Reads

By TechnoLawyer | Tuesday, May 15, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Guy Alvarez of Good2BSocial on winning our SmallLaw Pick of the Week award: Legal Marketing Technology: What's In Your Martech Stack?

12 Ways to Challenge the Status Quo

Four Types of Challenging Clients

Lawyers Weigh in on the Depression Epidemic

Law Firm Website Design: The Do's and Don'ts

Marketing Only Works if You Do This One Thing

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Why You (Probably) Lost That Blue Chip Client Plus 60 More Must-Reads

By TechnoLawyer | Tuesday, May 8, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 61 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Silvia L. Coulter of The National Law Review on winning our SmallLaw Pick of the Week award: Law Firm Sales: Relationship Partners Are Wise To Check In

10 Quick Ways to Undermine Your Credibility

An Attorney's Guide to Closing a Law Firm

A Delicate Touch: Helping Lawyers Retire With Dignity

North Carolina Bar Restricts the Sale of Self-Help Software

Creating an Associate Marketing Program

One Shift That Will Improve Business Development Results

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Can the Lockstep Model Survive $11 Million Paydays? Plus Lateral Moves and Promotions (Apr 23 to Apr 29)

By TechnoLawyer | Tuesday, May 1, 2018

Coming today to BiglawWorld: Our editorial team has assembled links to all the partner promotions and lateral moves announced by America's largest law firms during the past week in an easy-to-scan format. You'll also find must-read analysis, rankings, trends, etc. about large law firms.

We'd like to congratulate everyone who leveled up this week. Here's a sampling:

Akerman Grows Core M&A Strengths With Veteran Partner Ted Rosen in New York

Polsinelli Adds Leading Technology Lawyer William Tanenbaum in New York

Jones Day Welcomes Employee Benefits & Executive Compensation Partner Dean Bachus to Chicago Office

Former Assistant U.S. Attorneys Veronica Jennings and John Marston Join Foley Hoag

Congratulations to James B. Stewart of The New York Times on winning our BiglawWorld Pick of the Week award: $11 Million a Year for a Law Partner? Bidding War Grows at Top-Tier Firms.

How to Receive BiglawWorld
BiglawWorld keeps you apprised of lateral hires, internal promotions, mergers, new offices, accolades, and other inside baseball at America's largest law firms. Because we organize this self-reported news by practice area and law firm, BiglawWorld takes just a few minutes to scan yet its comprehensiveness makes it the only source you need. Each issue of BiglawWorld also links to insightful articles, statistical reports, rankings, podcasts, and videos about large law firms. Subscribe now for free.

Topics: BiglawWorld | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | Technology Industry/Legal Profession

The Introvert Lawyer's Guide to Networking Plus 44 More Must-Reads

By TechnoLawyer | Tuesday, May 1, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 45 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Claire Parsons of Ms. JD on winning our SmallLaw Pick of the Week award: The Introvert Lawyer's Guide to Networking

Befriending Your Competition: A Good Idea?

Who's Building Your Client Relationships Today?

Lawmatics Brings Client Intake and Marketing Automation to Law Firms

Top 10 Attorney Directories Where You Should Be Found

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

How Much $ Must Lawyers Save for Retirement? Plus 48 More Must-Reads

By TechnoLawyer | Tuesday, April 24, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 49 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Ryan McPherson of Attorney at Work on winning our SmallLaw Pick of the Week award: Retirement: How Much Should You Actually Be Saving?

Preparing Your Law Firm for Disaster

Why Your Firm's Logo Shouldn't Have Initials

Starting and Building a Professional Network

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw | Technology Industry/Legal Profession

Lawmatics Brings Client Intake and Marketing Automation to Law Firms

By TechnoLawyer | Tuesday, April 24, 2018

Today's issue of TL NewsWire covers a new marketing automation and client intake platform designed for law firms, including tools for email newsletters and electronic signatures (see article below). In addition, you'll find links to the previous 11 TL NewsWire features, including our coverage of a cloud application for paperless deposition exhibits with tools for focusing the deponent's attention and monitoring their actions, all-in-one practice management software with a variety of automation tools to save you time, and much more. Don't miss the next issue.

After leaving MyCase, co-founder Matt Spiegel noticed that while dozens of competing practice management products enabled law firms to manage their cases post-engagement, no products existed to assist law firms with attracting new clients, reengaging former clients, and closing the deal. Spiegel's new company, Lawmatics, focuses on this need.

Lawmatics … in One Sentence

Launched at ABA TECHSHOW 2018, Lawmatics is cloud marketing automation software specifically designed for the needs of law firms from prospect through intake.

The Killer Feature

California bankruptcy lawyer Mark Brenner describes Lawmatics as "everything that lawyers don't know about the marketing and business of law but need to know."

One surprise law firms encounter is the labor-intensive nature of marketing — publish a newsletter or client memo, manage a Google AdWords campaign, evaluate "potential new clients" or PNCs, onboard new clients, etc. Missed opportunities are common.

Lawmatics automates much of this work via its visual automated workflow tool that you can configure to send email, create events, add tasks, request a signature, and more based on various triggers.

For example, suppose you write an ebook related to your practice area to attract PNCs. Lawmatics can automatically generate a form that you can add to the page on your website offering the ebook. Next you set up an automated workflow in Lawmatics with this form as the trigger. Every PNC who fills out the form receives an email message with a link to the ebook. After a delay of your choosing (e.g., two days), Lawmatics emails the PNC to suggest scheduling a consultation. A consultation stops the workflow. PNCs who don't respond continue to be nurtured however you see fit.

Other Notable Features

Lawmatics features a dashboard with helpful statistics and tables such as your pipeline value, conversion rate, cost per client, leads that require attention, and more. According to Spiegel, you'll spend even more time on the Pipelines page. Here you'll see a Kanban-style visualization of your sales process, including the PNCs in each stage and their estimated value. Lawmatics' algorithm uses your historical data to estimate PNC value so it improves over time. PNCs move through the stages via automated workflows or manually by drag and drop.

You'll also spend a lot of time in Lawmatics' Insights — a custom reporting tool to analyze your marketing efforts. You can create various goals and measure actual performance against them. Lawmatics can generate a UTM — code you can add to any web page to track your marketing activities. For example, if you advertise the above ebook using both Facebook and Google, you can create a different UTM for each campaign and identify which one performs better.

Lawmatics eliminates the need to use a separate product such as MailChimp for your email marketing. Choose from several email templates, customize the design to match your brand identity, and automatically create email lists based on any criteria (e.g., clients, referral sources, PNCs, etc.).

Similarly, Lawmatics includes online signature technology, obviating products such as DocuSign. PNCs can sign engagement letters and become clients with a few mouse clicks.

What Else Should You Know?

The monthly price of Lawmatics depends on the number of contacts you store. The website offers a tool for calculating the price. The Lawmatics team helps you set everything up — custom fields, practice areas, pipeline stages, marketing channels, and intake process. Lawmatics charges a one-time fee for this onboarding. Learn more about Lawmatics.

How to Receive TL NewsWire
So many products, so little time. In each issue of TL NewsWire, you'll learn about five new products for the legal profession. Pressed for time? The newsletter's innovative articles enable lawyers and law office administrators to quickly understand the function of a product, and zero in on its most important features. The TL NewsWire newsletter is free so don't miss the next issue. Please subscribe now.

Topics: Law Firm Marketing/Publications/Web Sites | TL NewsWire

Why Email Is So Stressful Plus 55 More Must-Reads

By TechnoLawyer | Tuesday, April 17, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 56 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Dorie Clark of Harvard Business Review on winning our SmallLaw Pick of the Week award: Why Email Is So Stressful, Even Though It’s Not Actually That Time-Consuming

The Best Office Chair

I Might Be Alone Most of the Time, but I'm Not Lonely

Seven Ways to Improve Your Attorney Biography Page SEO

Justia Adds Lawyer Ratings and Reviews to Its Lawyer Lawyer Directory

Law Firm Marketing 101: The Basics

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Email/Messaging/Telephony | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Latest Legal Spend Data by Corporations Revealed Plus Lateral Moves and Promotions (Apr 9 to Apr 15)

By TechnoLawyer | Tuesday, April 17, 2018

Coming today to BiglawWorld: Our editorial team has assembled links to all the partner promotions and lateral moves announced by America's largest law firms during the past week in an easy-to-scan format. You'll also find must-read analysis, rankings, trends, etc. about large law firms.

We'd like to congratulate everyone who leveled up this week. Here's a sampling:

Clark Hill, Strasburger & Price Announce Merger

Leading Technology Transactions Partner Joins Covington

Financial Services Attorney Jennifer Connors Joins Holland & Knight in New York

Mayer Brown Continues Expansion of Global Private Credit Group With Arrival of Jaime Gatenio as Finance Partner in Chicago

Akerman Continues Chicago Expansion With IP Litigation Partners Tim Sendek, Darrick Hooker

Congratulations to David J. Parnell of Forbes on winning our BiglawWorld Pick of the Week award: Buying Legal Council's 2018 Legal Procurement Survey: Insights Into the Buying of Legal Services.

How to Receive BiglawWorld
BiglawWorld keeps you apprised of lateral hires, internal promotions, mergers, new offices, accolades, and other inside baseball at America's largest law firms. Because we organize this self-reported news by practice area and law firm, BiglawWorld takes just a few minutes to scan yet its comprehensiveness makes it the only source you need. Each issue of BiglawWorld also links to insightful articles, statistical reports, rankings, podcasts, and videos about large law firms. Subscribe now for free.

Topics: BiglawWorld | Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | Technology Industry/Legal Profession

How We Outshine Competitors Plus 41 More Must-Reads

By TechnoLawyer | Tuesday, April 10, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 42 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Stefanie Marrone of JD Supra Perspectives on winning our SmallLaw Pick of the Week award: How to Develop a Client-Centric Approach to Business Development at Your Law Firm

Do You Know the Million Dollar Law Firm Formula?

How to Go Home at 5 PM (Without Working Nights or Weekends)

Top 10 Lawyer Hourly Rates by City

Improve Your Law Firm's Local Ranking on Google

Referrals Are the Lawyer's Ultimate Marketing Tool

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw

Prevent Fatigue From Sabotaging Your Work Plus 47 More Must-Reads

By TechnoLawyer | Wednesday, April 4, 2018

Coming today to SmallLaw: Our editorial team has selected and linked to the 48 best articles, podcasts, and videos from the past week worthy of your attention. Below you'll find a sampling from today's issue, including our SmallLaw Pick of the Week. SmallLaw is free so don't miss the next issue — sign up now.

Congratulations to Heather Douglas of Slaw on winning our SmallLaw Pick of the Week award: The Scientific Secrets of Perfect Timing

To Do List (Dilbert)

These Five Speaking Habits Make People Want to Collaborate With You

Lawyers Have an Ethical Duty to Safeguard Confidential Information in the Cloud

ABA's Lawyer Advertising Rule Revamp Aims for Right Mix

YouTube Director for Lawyers: Get an Amazing Video for Your Firm

How to Receive SmallLaw
Small law firm, big dreams. Written by successful small-firm founders, managing partners, administrators, and legal technology and practice management experts, SmallLaw provides practical advice on management, marketing, and technology issues in solo practices and small law firms. Additionally, SmallLaw features comprehensive reviews of legal products with accompanying TechnoScore ratings. SmallLaw also ensures that you won't miss anything published elsewhere by linking to helpful articles, podcasts, and videos about solo practices and small law firms. Subscribe now for free.

Topics: Coming Attractions | Law Firm Marketing/Publications/Web Sites | Law Office Management | SmallLaw
 
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